Ford today put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.
Using years of Ford truck expertise and deep understanding of truck customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that next-gen Ranger owners can rely on for their businesses, family lives and adventure.
“With Ranger, we’ve had a big extended family for decades,” said Jim Farley, president and CEO. “This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but a on-going experience that will help us build strong and lasting relationships with them. This is the midsize truck people will want to own and experience.”
In addition to revealing the next-generation Ranger, Ford also outlined its “always-on” commitment to customers, with a host of services centered around convenience on their terms. Depending on market, these include service pickup and delivery, a Ranger Concierge program, and streamlined online service booking options, to name a few.[i]
“When we re-imagined the Ranger, we set out to create more than just a great new pickup truck; we set out to design a great experience as well,” said Dianne Craig, president of Ford’s International Markets Group. “We are a family company, and we want our customers to feel like part of our family. The vehicle sale is just the beginning of our journey together.”
Living the Ranger Life
“We’ve really packed a lot into the next-generation Ranger to inspire owners to do more of what they love to do, with features that encourage them to explore new horizons,” said Gary Boes, Enterprise Product Line Management director, Global Trucks.
Ford calls this “Living the Ranger Life,” and it’s something shared by every designer and engineer involved in creating the next-generation Ranger.
“We’re truck owners too, and this passion for the Ranger lifestyle translates into a passion for the product,” Boes added. “Ultimately, we want our customers’ experience with the pickup to enable and enhance their lifestyles.”
The next-gen Ranger project was led by Ford’s Product Development Center in Australia. Its international team of dedicated designers and engineers worked with teams around the globe to not only incorporate the very latest in Ford technology, capability and safety, but to also engineer and test the Ranger to Ford’s toughest standards.
New Look, New Capabilities
Customer input was key to developing the next-generation Ranger’s rugged new look. Ford spent a lot of time with owners around the globe, conducting more than 5,000 interviews and dozens of customer workshops to understand how customers used their pickups and what they wanted and expected in the new Ranger.
Beneath the new bodywork is an upgraded chassis riding on a wheelbase 50mm longer and a track 50mm wider than the prior Ranger. A hydro-formed front-end structure creates more space in the engine bay for the new V6 engine and helps future-proof the Ranger for other propulsion technologies. It also opens up the front of the pickup to allow more airflow to the radiator, which helps keep running temperatures low when towing or carrying heavy loads.
New powertrain choices
Customers wanted a choice of more power and torque for towing heavy loads and extreme off-roading, so the team added Ford’s proven 3.0-L V6 turbodiesel and developed it for the Ranger. It is one of three turbodiesel engine options available at launch, depending on market.
“The 3.0-L turbodiesel V6 delivers,” says Pritika Maharaj, Ranger program manager. “When you drive a Ranger with the V6 turbodiesel, it feels like a much bigger truck. And it feels really tough in the sense that it’s got endless power and torque, which is exactly what our customers wanted.”
The next-gen Ranger will also come with a choice of proven Single-Turbo and the Bi-Turbo 2.0 inline four-cylinder diesels. The Single Turbo comes in two different performance levels and delivers power, torque and fuel economy, which is important to small business owners or commercial vehicle fleets. The Bi-Turbo engine is a more sophisticated, performance variant for customers who want more power but need to maintain fuel economy.
In addition, the next-gen Ranger will be available with a tried and tested 2.3-L EcoBoost four cylinder that underpins a range of Ford global products and is a perfect choice for customers who prefer petrol propulsion.
New transmission choices include an updated 10-speed auto or six-speed manual, complementing the current six-speed automatic.
Improved ride and handling
To develop the ride and handling expected of a truck customer’s use for a wide range of work, family and play – engineers focused on the fundamentals.
“We have a really wide spectrum of customers,” said Pearson. “On one end, you might have small business owners looking for very work-oriented transportation. They want traditional two-wheel drive with a single cab and a load box to transport their goods.
Customers will have a choice of two four-wheel drive systems, an electronic shift-on-the-fly system, or advanced full-time 4×4 system with a reassuring set-and-forget mode, designed for capability when and where customers need it. Off-road recovery is made easier with prominent dual recovery hooks in the front bumper.
Customer-focused interior features
The heart of the Ranger’s connective experience is the alrge 10.1-inch or 12-inch touchscreen in the center stack. It complements the fully digital instrument panel and is loaded with Ford’s latest SYNC4® system, which comes customer-ready with its voice-activated communications, entertainment and information systems. with the FordPass™ App, so customers can stay connected to their world. FordPass enhances the ownership Additionally, there’s an embedded factory-fitted modem, allowing connectivity on the go when linked experience with features like remote start, vehicle status check and remote lock and unlock functions via your mobile device.
Built to do more with better access, more functional space
“Widening the truck by 50mm may not seem like a lot, but it makes a huge difference, especially in the cargo box. It means that customers will be able to load flat some pretty fundamental items, such as a sheet of building plywood or a full-size pallet,” said Hall.
In addition, Ranger offers a new cargo management system designed with dividers to hold various sized items – like timber or toolboxes. Owners also can create smaller compartments to store objects, which would otherwise have to go in the cab, using a system of ultra-strong spring-loaded cleats that clip into rails bolted to each side of the cargo box. The tailgate can also double as a mobile work bench with an integrated ruler and clamp pockets to measure, grip and cut building materials.
Accessories to help you personalize
Customers will be able to personalize their next-gen Ranger with a range of almost 600 fully factory-backed work, urban and adventure accessories, depending on the market. These accessories include those developed in collaboration with global off-road icon, ARB 4×4 Accessories.
The ARB 4×4 Accessories and Ford collaboration will initially be rolling out in select markets.
The next-generation Ranger will be built at Ford’s plants in Thailand and South Africa beginning in 2022, with other markets to be announced at a later date. Specific market launch details will be announced in due course.