Ford is set to launch the exciting Puma in South Africa in October 2023, introducing its vibrant SUV-inspired compact crossover to local customers. The Puma fuses an unmissable silhouette, uncompromised load space and interior comfort, along with Ford’s multiple award-winning 1.0-litre EcoBoost engine.

The Ford Puma has become a firm favourite in the compact SUV segment in Europe thanks to its charismatic styling cues, including distinctive wing-top-mounted headlamps and athletic, aerodynamic lines. Under the skin, the compact crossover proportions deliver a raised ride height for a confidence-enhancing driving experience, while supporting an uncompromised luggage capacity of 456 litres.

This is complemented by an extensive range of high-end features. These include a large fully digital instrument cluster, wireless charging, premium B&O sound system, lumbar massage seats, powered tailgate, sport suspension, Selectable Drive Modes and advanced driver assistance technologies (depending on model).

The Puma will be available with two distinctive personalities, comprising the sporty Puma Titanium and the stylish range-topping Puma ST-Line Vignale, reflecting individual customers’ preferences.

“The Ford Puma is a sophisticated urban compact SUV that combines a sporty design matched to exceptional interior functionality and unsurpassed connected technology to meet the demands of dynamic young individuals and professionals,” says Doreen Mashinini, General Manager for Marketing at Ford South Africa.

“As a new addition to our local line-up, the Puma builds on Ford’s reputation for producing trend-setting sports utility vehicles. It will capitalize on the rapidly growing and very competitive SUV segment, and the compact crossover category in particular, which has become immensely popular,” Mashinini says. “The Puma has been a huge success in Europe, and we are delighted that we will soon be making it available to our South African customers.”

  • Puma Titanium R569 900
  • Puma ST-Line Vignale R613 900

Included as standard is Ford Protect comprising a four-year/120 000km warranty, four-year/unlimited distance Roadside Assistance and five-year/unlimited distance corrosion warranty. The recommended service interval is 15 000km or annually, whichever occurs first.

Customers have the option of purchasing service or maintenance plans up to eight years or 135 000km. The warranty can be extended up to seven years or 200 000km, while the Roadside Assistance can be extended for an additional one or two years.