Hino South Africa, with a score of 98.92, has continued to top the list for outstanding overall customer satisfaction in the latest DATATrack comparative truck study covering the fourth quarter of 2020.
This score is virtually identical to the 98.93 points recorded by Hino in the third quarter of 2020 and marks the eighth time in the past 10 quarters that this company has held the prime position among truck brands sold in the local market.
DATATrack is an independent customer satisfaction study which has been used since 1989 and is a highly regarded benchmark for local truck operators. The survey uses detailed interviews with major fleet operators regarding service levels for sales, technical service, and parts to obtain data. The scores in these three categories are then added up and divided by three to find the overall top performer.
Hino’s Overall score of 98.92 was significantly higher than the national average of 93.19.
Hino also came out top in the Technical Service and Parts categories. Hino’s Service score was an almost unbelievable 99.70, well above the national average of 92.02 and in the Parts category the score was 99.08, also much higher than the average of 92.59.
“This was another sterling performance by all the players in the Hino team, from the dealers to the suppliers, service providers and our customers, who are very much part of our family in terms of Hino’s global Total Support strategy,” commented Pieter Klerck, General Manager of Hino South Africa.
“This programme, which has been continually refined and has been in operation for several years, works on strengthening the bonds between Hino Motors Japan, Hino South Africa, and all the other role players in selling and maintaining our range of trucks to ensure we exceed expectations.
“It is truly admirable that we have been able to achieve such high scores in a period of 2020 when dealers and their staff, as well as the Hino SA team had to deal with stressful operating conditions as the COVID-19 pandemic took its toll on the local business environment,” added Klerck