The highly anticipated JAECOO J7 has officially launched in South Africa, hitting the market as the very first model from the newly established urban off-road SUV brand. Endowed with cutting-edge design and forward-thinking technologies, the J7 is poised to take the local market by storm, with the three-strong range priced from just R549 900.
Tony Liu, Executive Deputy General Manager Chery / OMODA & JAECOO South Africa, says the new J7 perfectly embodies the brand’s “From Classic, Beyond Classic” philosophy and is as such the ideal model to introduce the innovative new marque to the country. In addition, South Africa is both the first right-hand-drive market to launch the J7 as well as the first in Africa.
“As South Africa’s first taste of JAECOO, the new J7 has an important role to play. Boasting high levels of sophistication and performance – not to mention a modern yet classic design aesthetic – the J7 will appeal to customers who love the great outdoors but are not prepared to compromise on either comfort or standard specification,” Liu said.
All three derivatives in the J7 range are powered by an efficient turbocharged 1.6-litre petrol engine producing generous peak outputs of 145 kW and 290 Nm, and mated to a 7-speed dual-clutch transmission as standard. In the case of the base Vortex and mid-spec Glacier variants, drive is delivered to the front axle, while the range-topping Inferno features all-wheel drive, incorporating the brand’s advanced new All Road Drive Intelligent System (ARDIS).
The proprietary ARDIS intelligent off-roading system includes as many as 7 driving modes, allowing the JAECOO J7 to adapt to a wide variety of surfaces by dynamically adjusting the vehicle’s responses in real time. So, whether navigating urban streets or muddy terrain, the system handles each driving scenario with finesse and capability.
Finally, the flagship all-wheel-drive Inferno (R679 900) ships with the aforementioned ARDIS system, along with extras such as a heating function for the leather-trimmed steering wheel as well as privacy glass.
Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO South Africa, predicts that the J7 will spark a new urban off-roading trend among local buyers.
“The JAECOO J7 offers outdoor-loving customers something entirely new: far more toughness than a typical urban SUV but also more comfort and technology than traditional off-roaders. Add lofty levels of standard specification, a potent powertrain and highly competitive pricing, and you can see why we believe the J7 will take the local market by storm,” said Gahagan.
“Right from the conception of the JAECOO brand, we knew we wanted to create a more environmentally friendly off-road experience than is typical, providing the urban elite with not only a more comfortable but also a greener travel adventure. The protection of the great outdoors is important to our customers, so it’s important to us. That’s why we’ve chosen to partner with IUCN,” concludes Liu.
Having been announced at Auto Shanghai 2023 in China, JAECOO debuted as an independent brand within the Chery Group, with a distinct focus on urban off-road SUVs and a fitting brand slogan of “From Classic, Beyond Classic”.
The name JAECOO is inspired by the fusion of the German word “jäger” (meaning “hunter”) and the English term “cool”, capturing the feeling of both off-road ability and urbanism. The brand blends the wisdom and craftsmanship of master design teams assembled from countries such as the United Kingdom and Germany, setting a new standard for urban off-road SUVs.
