In Mpumalanga’s transport hub, one dealership has become synonymous with trust, uptime, and long-term partnerships: BB Truck Middelburg. Since opening its doors in 2011, the dealership has carried forward the proud legacy of the BB Group, established in 1959, while embodying UD Trucks’ promise of “Going the Extra Mile.”
Building ,milestones, building trust
In 2014, the dealership turned heads nationwide when it hosted the launch of the 450HP Quon on its very own floor. Recognition came in 2021, when it was crowned Medium Dealer of the Year at UD Trucks’ Annual Dealer Conference — a moment that reinforced its reputation for excellence.
Dealer Principal Martin Lombard credits teamwork and consistency:
“Our success is built on trust. From day one, our focus has been putting the customer first — and never leaving them stranded.”
Leadership that delivers
Behind the dealership’s success is a leadership team united by a “can-do” culture:
- Martin Lombard, Dealer Principal, drives a customer-first vision.
- Evance Sibanda, Sales Manager, ensures customers get the right truck for the right job.
- Frikkie Briers, Workshop Manager, keeps fleets on the move.
- Riaan van Rensburg, Parts Manager, guarantees genuine UD parts are always on hand.
Together, they have built a dealership where urgency, pride, and dedication define every interaction.
“We don’t just sell trucks,” says Evance. “We build partnerships that last.”
Going the Extra Mile in every service
BB Truck Middelburg has earned its reputation by stepping up when it matters most. One story captures this spirit perfectly: when a customer’s truck broke down late one afternoon, the easy option was to wait until morning. Instead, the BB team mobilized immediately. Through the night, roadside, under tough conditions, they worked until the job was done. By sunrise, the truck was back on the road — and the customer’s business was back in motion.
Workshop Manager Frikkie Briers sums it up:
“When a truck is down, a business is down. We’ll do whatever it takes to get our customers moving again.”
This commitment is more than good service — it is UD’s philosophy of going the extra mile brought to life, making BB Truck Middelburg not just a dealership, but a trusted partner in every journey.
Powered by people
The dealership’s strength lies in its people. Many team members have been with BB Truck Middelburg for years, growing in their roles and shaping the dealership’s success. Ongoing training and development ensure the team delivers world-class service while building rewarding careers.
Martin sums it up:
“When our people grow, our customers win. That’s the culture we live by.”
Powering sustainable growth
The vision is clear: to remain the dealer of choice in Mpumalanga, expand services, and continue setting the standard in aftersales excellence. At the same time, BB Truck Middelburg is committed to supporting local businesses, uplifting the community, and driving sustainable practices.
Parts Manager Riaan van Rensburg explains:
“Our role is bigger than supplying trucks and parts. We’re here to help local businesses thrive and strengthen our community.”
More than trucks, a trusted partner
BB Truck Middelburg stands as proof of what happens when a dealership lives UD Trucks’ philosophy. With its blend of service excellence, customer focus, and community commitment, it is more than a dealership — it is a trusted partner for every journey.
For fleets that demand uptime, reliability, and a partner that goes the extra mile, BB Truck Middelburg and UD Trucks are the team that keeps business moving forward.